How to Get the Most Out of a Gift Card Program

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Consumers don’t just love giving gift cards – they also love receiving them. According to the National Retail Federation, gift cards have been at the top of consumers’ wish lists for the past eight years in a row. And, CEB TowerGroup’s recent study found that 65% of those who receive them spend 38% more than the gift card value when using them to purchase goods or services.

Why You Need a Gift Card Program
Selling gift cards can drive sales by increasing your brand’s exposure to new customers while rewarding loyal ones. With that said, offering a gift card program requires thoughtful planning to make sure it’s a success for your business.

Shift4 Introduces a Helpful Guide to Gift Cards
As your loyal merchant advocate, Shift4 created How to Get the Most Out of a Gift Card Program, useful best practices guidelines that will help your organization introduce a gift card program for the first time or update the program you currently have. Based on Shift4’s 20+ years of experience in the payments space, this document provides a central reference point to find the rules and regulations governing gift cards in the United States. It also has a convenient checklist of the features you should look for when choosing a gift card solution.

A Simple Solution: IT’S YOUR CARD®
This year’s Integrated Solutions for Retailers Retail Tech Spending Survey shows that businesses want to make omni-channel efforts more manageable by centrally managing payments across multiple profit centers and implementing effective reporting capabilities. This is where Shift4 comes in. IT’S YOUR CARD (IYC) is a fully-hosted, integrated, Web-based gift card solution that provides businesses with a simple and affordable way to customize gift cards for card-present and card-not-present environments. IYC is a full-featured, processor-neutral gift card solution that integrates seamlessly with Shift4’s DOLLARS ON THE NET® payment gateway, delivering the unrivaled security and advanced reporting you’ve come to expect from Shift4.

Visit www.shift4.com/IYC to learn more about what IYC can do for you or contact us by emailing myaccount@shift4.com or calling 702.597.2480 (option 4).