When Your Acquirer Comes to Call About EMV

emv

Merchant acquirers (e.g., merchant banks, merchant services providers, and independent sales organizations) are waking up to the fact that the merchants they support need to be ready to accept EMV transactions by October 2015. (You may know your merchant acquirer as the bank that handles your merchant account.) However, whether or not you are ready for EMV actually depends on the processor that your merchant acquirer has chosen to process your transactions, not your acquirer.

Nevertheless, if your acquirer calls about EMV, simply assure them that your migration to EMV is being supported by your payment gateway, Shift4, which handles your connection to the processor. In fact, there are a few things that you can say to help educate them about how you’re being supported by Shift4 in your migration to U.S. EMV.

Shift4 Is Making EMV Simple, Including Support for Devices and Your POS or PMS
As a Shift4 customer, there are a few things you have to do to get EMV ready, which we’ve outlined in this 5-step list. This involves selecting and purchasing EMV-capable devices and making sure that your point-of-sale (POS) or property management system (PMS) provider has made the necessary simple modifications to work with Shift4's DOLLARS ON THE NET® EMV API. Your POS/PMS system doesn’t control the payment devices or the communications with the processor, so your POS/PMS provider doesn't need to go through a certification for EMV.

Shift4 Connects You to Your Processor
If your acquirer asks about your connectivity to the processor, simply tell them that your connectivity is to the Shift4 payment gateway, the way it has always been, and that Shift4 handles your connectivity with the processor. Because of this, the merchant acquirer doesn’t need to involve themselves with your connectivity to the processor.

Shift4 Will Let You Know When It’s Time for Acquirer Involvement
Finally, tell the acquirer that because you have Shift4, you don't need their involvement at this point to be ready for EMV and that Shift4 will inform you when acquirer involvement is necessary. Tell them that Shift4 has been down the road to EMV readiness before, and is supporting your migration to EMV. (We’ve accepted EMV transactions in Canada for more than five years, and Canadian EMV is more complicated than U.S. EMV.)

As always, Shift4 will keep you abreast of the schedule and informed as to what you need to do.

We’re always here to answer any questions you may have about EMV and about Shift4’s secure payment solutions. Contact our 24/7/365 Las Vegas-based Customer Support team at support@shift4.com or call 702.597.2480 (option 2).