Shift4 Hits the Big Apple for Retail’s BIG Show!


Calling all retailers! If you’re heading to New York next week for the National Retail Federation’s (NRF) 104th Annual Convention and EXPO, also known as Retail’s BIG Show, then make sure to stop by the Shift4 booth, #4329 on Level 3! We’ll be giving demos of our new mobile payment solution and have all the latest info about our EMV support and how our advanced payment technologies can help you avoid becoming the next victim of a data breach.

Breaches: Don’t Be Next
This year, we’re proud to present our popular “Breaches: Don’t Be Next!” message at Retail's BIG Show. Retailers continue to bear the brunt of daily attacks from increasingly skilled cybercriminals, so we know it’s important to keep spreading the news about how Shift4’s point-to-point encryption (P2PE) and TrueTokenization® solutions can protect your environment from hackers by ensuring you never store, process, or transmit sensitive cardholder data. We will also be showing how Shift4 simplifies card-present, e-commerce, and mobile payments.

Mobile Payments Designed With Enterprise in Mind
At Retail’s BIG Show, Shift4 will have exciting news about our new mobile payment solution, VT4®, which turns any Internet-connected device into a secure point of sale. Stay tuned for more details during and after the show to learn how VT4 processes fast, secure, and reliable transactions on any smartphone, tablet, or laptop.

Spreading the Excitement – Match 4 & Win!
In Shift4’s Match 4 & Win prize giveaway, we’re giving out $400 Visa® gift cards to four lucky winners who find four gift card symbols on their scratch-off cards. If you’re at the show staying at the Crowne Plaza, Hilton, Marriott Marquis, or Sheraton, then don’t forget to look for your scratch-off card inside the NRF goodie bag outside your hotel room door on Monday morning, January 12th. Bring the card to the Shift4 booth and scratch it off in front of a Shift4 team member anytime during EXPO hours. If you’re not staying at one of these hotels, visit the Shift4 booth to pick up a card and play!

Visit for more information about what Shift4 is up to at Retail’s BIG Show. And, don’t forget to follow us on Facebook and Twitter.