How to Get the Most Out of a Gift Card Program


Consumers don’t just love giving gift cards – they also love receiving them. According to the National Retail Federation, gift cards have been at the top of consumers’ wish lists for the past eight years in a row. And, CEB TowerGroup’s recent study found that 65% of those who receive them spend 38% more than the gift card value when using them to purchase goods or services.

Why You Need a Gift Card Program
Selling gift cards can drive sales by increasing your brand’s exposure to new customers while rewarding loyal ones. With that said, offering a gift card program requires thoughtful planning to make sure it’s a success for your business.

Shift4 Introduces a Helpful Guide to Gift Cards
As your loyal merchant advocate, Shift4 created How to Get the Most Out of a Gift Card Program, useful best practices guidelines that will help your organization introduce a gift card program for the first time or update the program you currently have. Based on Shift4’s 20+ years of experience in the payments space, this document provides a central reference point to find the rules and regulations governing gift cards in the United States. It also has a convenient checklist of the features you should look for when choosing a gift card solution.

A Simple Solution: IT’S YOUR CARD®
This year’s Integrated Solutions for Retailers Retail Tech Spending Survey shows that businesses want to make omni-channel efforts more manageable by centrally managing payments across multiple profit centers and implementing effective reporting capabilities. This is where Shift4 comes in. IT’S YOUR CARD (IYC) is a fully-hosted, integrated, Web-based gift card solution that provides businesses with a simple and affordable way to customize gift cards for card-present and card-not-present environments. IYC is a full-featured, processor-neutral gift card solution that integrates seamlessly with Shift4’s DOLLARS ON THE NET® payment gateway, delivering the unrivaled security and advanced reporting you’ve come to expect from Shift4.

Visit to learn more about what IYC can do for you or contact us by emailing or calling 702.597.2480 (option 4).