Six Reasons to Love Shift4’s Gift Card Solution

Every year, over 90% of U.S. consumers purchase or receive a gift card. In a study conducted last year, 41% of consumers reported having tried a retail store, restaurant, or hotel for the first time because they received a gift card for that business. Of that group, 72% returned to that business. Oh, and don’t forget that 70% of consumers spend more than the value of the card. Looking at these numbers, implementing a gift card solution for your business seems like common sense – and we’ve made it easy.

Used Credit Card Devices? Bad Idea

Buying secondhand (used) credit card PIN pad devices as a way to save money could come with a lot of headaches and limitations – and not nearly the cost savings you might expect.

Executive Insight: The Truth About Uptime

thumb By Steve Sommers – Senior Vice President of Applications Development, Shift4 Corporation

There’s a lot of buzz in the payments industry about uptime and how many “nines” you should be looking for in a potential service provider. To make sure we’re all on the same page, let me explain what I mean by uptime and what exactly these nines signify.