Six Reasons to Love Shift4’s Gift Card Solution

Every year, over 90% of U.S. consumers purchase or receive a gift card. In a study conducted last year, 41% of consumers reported having tried a retail store, restaurant, or hotel for the first time because they received a gift card for that business. Of that group, 72% returned to that business. Oh, and don’t forget that 70% of consumers spend more than the value of the card. Looking at these numbers, implementing a gift card solution for your business seems like common sense – and we’ve made it easy.

Used Credit Card Devices? Bad Idea

Buying secondhand (used) credit card PIN pad devices as a way to save money could come with a lot of headaches and limitations – and not nearly the cost savings you might expect.

Executive Insight: The Truth About Uptime

This piece was written by J.D. Oder, Shift4’s CTO/Sr. Vice President of R&D. J.D. is one of the original architects behind DOLLARS ON THE NET and continues to lead security and development efforts at Shift4.