Come See Us at HITEC

HITEC, the hospitality industry’s largest technology conference, is coming up in just a few weeks. We’ve been regulars there for more than 15 years. Along the way, we’ve seen the resort/lodging industry grow and technologies come and go. We’ve made plenty of great friends, built many strong partnerships, and gained thousands of customers.

With the large footprint we’ve made in the hospitality space, our team jokes that HITEC is like a high school reunion for us. And this year is an especially big one, because Shift4 is celebrating our 20th anniversary of providing secure payment processing!

If you’re going to be in Los Angeles for this year’s show, be sure to stop by booth #1535 for some celebratory cupcakes. An invitation with the specific times they’ll be served will be inside the bag you get when you check in. We even made the invite cupcake-shaped so you wouldn’t miss it.

There are also a few opportunities to see and hear more from Shift4 at HITEC 2014, including attending our “Breaches: Don’t Be Next” presentation on Monday, June 23, at 11:30 a.m. in room 513. This session will cover the expanding threats to credit card data security and how you can use Shift4’s technologies, including P2PE and TrueTokenization®, to defend against them. 

If you’re not flying in early enough to catch Monday’s presentation, we’ll share the highlights in a condensed version during “Security Beyond Compliance,” a 15-minute TechTalk held in HFTP’s booth (#455) at 2:00 p.m., on Wednesday, June 25.

We’ll also be talking about our brand-new mobile solution, VT4®, during the TechTour on Wednesday morning. Anyone with a full registration can join the TechTour this year, and it’s a great chance to get caught up on all the newest technologies at HITEC before anyone else is even allowed into the exhibit hall.

Of course, we’ll have all of our standard booth fun going on, too: plenty of giveaways, gift card drawings, and representatives from our Sales and Support departments on hand to answer questions and discuss new tools and technologies.

If you’re going to attend HITEC this year, please be sure to stop by booth #1535 and introduce yourself. See you there!