Visit Us at HITEC!

HITEC, the world’s largest hospitality technology tradeshow, is taking place June 24-27 in Minneapolis. Since we know that many of you attend HITEC each year, we thought this would be a good time to give you a heads-up on what we’ll be doing at the show and where and when you can catch our presentations.

Last year at HITEC, we introduced a new suite of security solutions that, on top of DOLLARS ON THE NET® and TrueTokenization®, leveraged the power of 4Res™, 4Word®, and Point-to-Point Encryption (P2PE), to almost entirely remove card data from the hotel environment.

This year, we’ll be rolling out the red carpet for some of our business partners to join us in our booth and demonstrate how they have implemented these solutions and what they have done for their customers. This Partner Spotlight series will feature PMS vendors AutoClerk®, RSI RoomKey®, and It Just Works Software® (IJWS®).

A partner will be featured each day of the show and will deliver presentations on the unique integration they have with Shift4 and how our businesses work better and smarter together. If you’re curious to see how our top payment security technologies, such as P2PE, 4Res, and 4Word work in the real world, be sure to stop by.

Also, if you’re worried about the upcoming move to EMV (Chip and PIN) in the U.S., be sure to attend The Shift to Smart Cards panel discussion on Wednesday, June 26, at 2:45 p.m. Our very own VP of Business Development Bob Lowe will be a panelist and we’re looking forward to hearing his insights on that matter. Bob worked in Europe during their initial EMV migration and was key in Shift4’s successful transition to EMV in Canada, so he’s a wealth of knowledge on the subject.

If you’re attending HITEC this year, be sure to stop by booth #1007 and say hello to our team. We look forward to connecting with you!


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